October 28, 2022 | Projects Products Trends

Amazing home transformations with Ibrido on Selling in the City

More amazing home transformations with Smartstone Ibrido helped increase valuations of two Melbourne properties on Binge’s original series Selling in the City.

In the 8-part series , design experts set to transform inner-city properties in Australia’s most popular suburbs through exceptional design and clever solutions with the goal to increase the market value.

With the most natural-looking engineered stone and porcelain surfaces, Smartstone is a partner and official stone benchtop supplier in the series produced by Warner Bros International Television Productions (WBITVP) exclusively for the Foxtel Group. Selling in the City premiered 19 October on Binge and its episodes are aired on Foxtel’s Lifestyle channel on Wednesdays, 830pm. Watch on BINGE.

Tundra Grigio provides rich texture and luxury


Featured Project: Richmond VIC
Featured Stone: Ibrido Tundra Grigio
Stone Fabrication: Multiform Stone Industries


Delivering luxury in a Victorian style terrace home, Smartstone Tundra Grigio proved to be a textural wonder as benchtops and splashback in the kitchen with its versatile grey tones and subtle brown veining.

An inner-city suburb of Melbourne, Richmond is the location of the home makeover project on Selling in the City episode 4. A diverse suburb subject of gentrification since 1990s, Richmond possesses structures typical of inner-city suburbs with a mix of old warehouses and terrace houses as well as interesting architecture.

Owned by a young, recently married couple, the old 2-bedroom Victorian-style cottage was upgraded to a modern, luxurious home with an additional ensuite, a more functional flow between the open areas, and a social hub in the backyard.

After receiving a valuation price already between $1.2-1.4 million, the owners were seeking to reach a selling price of $1.7 million with the help of interior designer Rosie Morley and landscape expert Paddy Milne and a renovation budget of $140,000.

To appeal to prospective buyers, the designers aimed to deliver high-end finishes, modern appliances, and the promise of a luxurious lifestyle. Based on market study, the Richmond area is central and residents use their homes to congregate and socialise, making the kitchen the main area for entertainment.

Keeping this in mind, Rosie designed the kitchen and living space together, choosing Tundra Grigio from the low silica Ibrido Collection as the rich textural splashback and benchtop that wraps all the way to the dining area, creating a strong connection between the hosts and guests.

Complementing the newly extended area in the backyard for outdoor cooking, dining and entertaining, the kitchen featured a single-side layout with ultra-modern materials such as the Tundra Grigio engineered surfaces that provided the variation of textures with a design that is understated but with a sense of luxury, complementing the scheme of the rest of the house.

Along with 7 newly launched engineered stones by Smartstone, Tundra Grigio is manufactured using a hybrid printing technology which combines the aesthetic precision of natural stone with the benefits of quartz.

Elba Bianco blends in art gallery inspired home


Featured Project: South Melbourne VIC
Featured Stone: Ibrido Elba Bianco
Stone Fabrication: Multiform Stone Industries


Enhancing a design inspired by an art gallery, the beautiful Smartstone Elba Bianco from the low silica Ibrido Collection provided the perfect surface material for the kitchen island and splashback in the kitchen of a two-level, inner city apartment redesigned to appeal to the target buyer, the stylish young professional.

In the 5th episode of the new property series Selling in the City, interior designer Rosie Morley and landscape artist Paddy Milne had to rely on design alone and creative techniques to raise the value of a South Melbourne apartment with a challenging budget of only $50,000.

Another inner suburb of Melbourne, South Melbourne is one of the oldest areas in the city with well-preserved Victorian structures that blends with modern architecture and a distinct lifestyle that combines an energetic day and night life filled with entertainment and dining out.

Inspired by the National Gallery of Victoria, Rosie and Paddy thought out of the box to replicate the look and feel of an art gallery and created an interior design masterpiece using the plain white wall as canvas that featured different textures and greenery, transforming the property into a modern and artistic space with clever placement of colour, object, and lighting.

With a wide variety of food, pubs, cafes and restaurants available in the neighbourhood, functionality was not the main function of kitchens in this South Melbourne location where most people eat out or bring home food. To fit this lifestyle, Rosie designed a sleek but simple entertainer’s kitchen.

By knocking down two obtrusive non-structural walls in the kitchen, the kitchen space opened up to have an Elba Bianco island and an impressive wall to wall back benchtop that wraps up and meets the stainless steel range hood and open shelves.

A reinvention of a striking Italian marble, Elba Bianco is distinguished by its dark grey shadowy veins and flecks sweeping across a grey-white background. Integrating an industrial vibe consistent with the building’s character, the sides of the island were wrapped in stainless steel that matched the modern cabinetry handles. Opposite the kitchen, Paddy designed a gallery wall with carefully curated plants.

After the transformation, the property value increased from the initial valuation of $680,000 to $800,000-$880,000.

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